About Us


We take a Different Approach

Our mission is to become the most guest-centric Mercedes-Benz dealership which is clear in the experience we offer here at Mercedes-Benz of Ft. Pierce. Whether you want to purchase your car 100% online, visit in person and see a friendly face, or are stopping by for your routine maintenance, we treat each guest with the same level of attention and professionalism so you can leave our dealership truly satisfied.

Photo of Mercedes-Benz of Ft. Pierce

General Manager

Leadership at Mercedes-Benz of Ft. Pierce

Our General Manager, David Doll, a 3 year native of the Treasure Coast, is no stranger to the automotive space. He started in automotive as early as 1990. David has worked diligently over the years, and joined the Mercedes-Benz family in 1997 while in Palm Beach, FL. He has a tenure in the Finance Manager role with Mercedes-Benz family. He Joined Mercedes-Benz of Ft.Pierce in February of 2019. He is a loving husband, father of 2 sons, and grandfather to 1 grandson. He will be assuming the Role of General Manager and is ready to continue a strong legacy of the leadership and dedication to the role and the brand for the Coggin and Asbury automotive families.

We're Happy When You're Happy

Coggin Automotive Group was founded by Luther Coggin Jr. when he opened the first Coggin dealership in Jacksonville, Florida in 1968. The brand has since grown to encompass 16 dealerships representing 12 different brands. As the late Luther Coggin Jr. was known for making others feel appreciated, the Coggin team continues to honor his memory and carry the same philosophy in all our business.

Photo of the late Luther Coggin Jr. Smiling

General Manager


We thank you for your love and patience during this time as we mourn a dedicated member of our Coggin Family. Brian H. Sattar, 56, of Palm Beach Gardens, FL. passed away on Wednesday, September 7, 2022, after a courageous battle with cancer. Brian spent his entire career in the Automotive Industry. Brian was iconic in so many ways in the span of that career. His accomplishments and awards are too numerous to count. His most important accomplishment, which will have a lasting impact, are the people he touched. Brian's ability to establish long lasting close relationships with so many people will never be forgotten. He set the benchmark for all to strive for when following in his footsteps.
There are literally thousands of people, including family, friends, colleagues, and customers, will never forget his willingness to do the right thing by them no matter what. Therefore, it has been so painful to see him go, but also why his memory has been strongly imprinted on everyone who grieves his loss.Brian's other legacy will be his beautiful family who will carry on his beliefs, teachings, and his constant commitment to others. Brian also enjoyed life's pleasures of boating, fishing, and riding his tractor. Brian's legacy also includes his committed and courageous wife Carla, his son Eric and daughter-in-law Paige, his son Adam and daughter-in-law Fallon, and his grandchildren Bryce, Damian, Jace, and Emma. In addition, he is survived by his Mother Ajara, brother John Roy, in-law's Mario and Ines, sister in-law's Tina and Nela and their husbands, and several nieces and nephews.



Coggin Automotive was founded in 1968 by Luther Coggin, a man who would go on to become a beacon in the Jacksonville community. Luther believed that family and community involvement were more important than business, and were in fact a key aspect of doing business in a community. We still aim to keep Mr. Coggin's legacy alive today by embracing the city of Jacksonville where we do our business. We aim to engage our communities with direct dialogue and partners, including charities, local government, planning boards, and chambers of commerce. Our team members remain the driving force behind our guest-centric philosophy. We strive to create a culture where team members are engaged and empowered to provide guests with a superior experience.

Learn more about our important partners and causes below.

Because we care.

Mercedes-Benz of Ft. Pierce is committed to making a positive impact on society.



When our customers choose to purchase their cars or service their vehicles with Mercedes-Benz of Ft. Pierce, they are showing trust in our company and our people. We believe that this trust comes with great responsibility. At Mercedes-Benz of Ft. Pierce, we strive to make our dealerships a great, safe place to work for our team members, and to make our community a better place to live.

We do this by striving to implement sustainable practices, giving back to local charities, and focusing on providing a diverse and inclusive work environment. In 2021, Mercedes-Benz of Ft. Pierce team members received 40 paid volunteer hours to support local charities and non-profits, an increase from eight paid volunteer hours in 2020. This change enables Mercedes-Benz of Ft. Pierce team members to volunteer more of their time to many worthy causes within our community.



As part of Asbury Automotive Group, Mercedes-Benz of Ft. Pierce has worked in part to add to the great success of Asbury. We aim to live up to the Asbury Automotive motto, to be "The most guest centric automotive retailer". In 2021, We raised over $170,000 for Historically Black Colleges and Universities (HBCU) through the HBCU Change Program as well as $37,113 for Big Brothers Big Sisters program. Our CEO and Vice President of Corporate Development and Real Estate maintain oversight of our energy management approach.

We collaborate with third-party utility auditors to track our energy usage and identify usage spikes to avoid leaks or waste; Mercedes-Benz of Ft. Pierce uses this data to see if our initiatives are working as expected. As part of our overall approach to managing our environmental impacts, we prioritize projects that will maximize our energy usage reduction while also delivering a return on our investment.

Our Sales Department

Welcome to Mercedes-Benz of Ft. Pierce, the premier Mercedes-Benz dealership serving Fort Pierce, Florida. Conveniently located on South US Highway in Fort Pierce, Mercedes-Benz of Ft. Pierce is the ideal location for those looking for a new Mercedes-Benz or pre-owned car in Fort Pierce, near Stuart, Jensen Beach, Vero Beach, Palm City and Port St. Lucie, FL. As a full service Mercedes-Benz dealership, Mercedes-Benz of Ft. Pierce offers several services in addition to providing new & pre-owned Mercedes-Benz vehicles, including Mercedes-Benz service, Mercedes-Benz parts, and Mercedes-Benz finance.

At Mercedes-Benz of Ft. Pierce Fort Pierce, we take pride in our superior customer service and nothing is more important to us than providing our customers with the best service in Fort Pierce. When you arrive at Mercedes-Benz of Ft. Pierce, either come inside and speak with a member of our sales staff or take your time to walk the lot and showroom at your own pace. On the lot, you will find a wide selection of the new Mercedes-Benz, including: The Mercedes-Benz E 350, GLC 300, C 300, and GLE 350. For pre-owned cars, Mercedes-Benz of Ft. Pierce has an extensive collection of pre-owned and certified pre-owned Mercedes-Benz. Cars that receive the Mercedes-Benz Certified Pre-Owned designation are some of the highest quality pre-owned cars available. Mercedes-Benz of Ft. Pierce is also pleased to offer a large selection of lease and finance specials. We update our specials often, so be sure to check back frequently!

Our Service Department

Mercedes-Benz of Ft. Pierce has factory-trained technicians that will service your Mercedes-Benz vehicles for repairs, scheduled maintenance, oil changes, tire rotations, brake service and much more. This state-of-the-art facility is located in Ft. Pierce, FL, and their highly experienced staff is ready to take care of your Mercedes-Benz service needs. The Mercedes-Benz of Ft. Pierce parts department also located in Ft. Pierce, FL, has a large inventory with thousands of Mercedes-Benz parts, including oil and air filters, to meet your vehicle needs.

"We're happy when you're happy."

Start to finish, a pleasant experience. Phone conversations, paperwork, delivery all very professional
Robin Casey
Google Review
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Sales Hours

  • Monday 9:00AM-7:00PM
  • Tuesday 9:00AM-7:00PM
  • Wednesday 9:00AM-7:00PM
  • Thursday 9:00AM-7:00PM
  • Friday 9:00AM-7:00PM
  • Saturday 9:00AM-6:00PM
  • Sunday 11:00AM-4:00PM Last Sunday of Each Month

Service Hours

  • Monday 7:00AM - 5:30PM
  • Tuesday 7:00AM - 5:30PM
  • Wednesday 7:00AM - 5:30PM
  • Thursday 7:00AM - 5:30PM
  • Friday 7:00AM - 5:30PM
  • Saturday 8:00AM - 3:00PM
  • Sunday Closed

Parts Hours

  • Monday 7:00AM - 5:30PM
  • Tuesday 7:00AM - 5:30PM
  • Wednesday 7:00AM - 5:30PM
  • Thursday 7:00AM - 5:30PM
  • Friday 7:00AM - 5:30PM
  • Saturday 8:00AM - 3:00PM
  • Sunday Closed